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Porsche opens eighth Experience Centre in Italy

Wednesday, 29 September 2021 at 23:00:00 UTC


Alisdair Suttie

Porsche has added an eighth Experience Centre at Franciacorta, Italy. The new centre opened on 8 September in the Brescia region on a 5600-square metre site with indoor training rooms, restaurant, handling circuit, and a showroom for customers to collect new cars.

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The new track is also capable of hosting motorsport events such as the Porsche Carrera Cup Italia and has 29 pit garages. A purpose-designed 2.5km track is there to help fine-tune the driving of new Porsche customers and challenge existing Porsche drivers. There is also a low-grip handling circuit.

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, said: ‘Porsche is more than its products, it is a promise for a unique brand and product experience. At our Porsche Experience Centres, we promise unique and thrilling experiences that visitors will never forget. Here, the Porsche community can put our sports cars through their paces and enjoy an authentic brand experience.’
A ninth Porsche Experience Centre is planned to open in Tokyo, Japan later in 2021.

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