Norton starts heritage collection
Wednesday, 4 May 2022 at 9:30:00 UTC
Norton buys 55 motorcycles to start collection
Norton Motorcycles has bought 55 motorcycles to start its heritage collection. The bikes range in age from 1916 to 1992, and the entire collection was bought from noted Norton enthusiast Ian Loram (pictured on the left).
Loram started his collection in the late 1990s. A small number of the bikes acquired by Norton will be displayed in the company’s reception area at its new headquarters in Solihull.
Robert Hentschel, on the righ, is CEO of Norton and said: ‘It is highly unusual for any major manufacturer to have the chance to purchase such a large, high quality, collection that represents the history of your brand, all in one go. When the opportunity arose through Ian, we jumped at the chance to buy the collection and bring 55 classic motorcycles home.
‘Norton has a near 125-year history that is unrivalled in the motorcycle world and one we want to celebrate now and in the future. While it’s a hugely exciting time for us looking ahead with the recent opening of a new factory, an exciting product road map and the £100 million investment from TVS, it’s vital that we continue to celebrate the great products of our past because they will impact and steer our future.’